Universal Action
“We need to show consumers that we are listening to their demands”, said Jeffery. “That we are pulling together as an industry, not just by talking about the issues, but taking continuous and orchestrated worldwide action to safeguard the planet while at the same time, playing our part in helping to stamp out poverty.”
The Golden Goose
“We cannot kill the golden goose”, she said. “We must play our part in offering a more caring, responsible business.” Jeffery said that she was heartened by the increasing number of companies and destinations who are becoming interested in the movement to demonstrate change.
Travel Companies Raising Millions in Travel Philanthropy But Still Missing Out on Major Opportunities To Give Back
Travel companies are missing out on opportunities to give back to destinations and raise money for charitable causes by not considering every step of the customer journey, says research revealed today by World Travel Market.
Travel Companies Need to Be Aware of The Pitfalls of Travel Philanthropy Before Setting Up Initiatives
Travel companies need to approach travel philanthropy with the same seriousness they would a new supplier, reveals research today by World Travel Market. The WTM Advances in Travel Philanthropy report highlights some of the pitfalls companies face when considering travel philanthropy initiatives.
Act Now or face Catastrophe says WTM Chief
Travel and tourism must double its efforts to become more responsible, regardless of the economic situation, Fiona Jeffery, chairman of World Travel Market has claimed. “It would be catastrophic if we do not face up to perhaps one of the greatest challenges this industry has ever known”, she said. |
